OXFORD, Miss. – The Meek School of Journalism and New Media at the University of Mississippi presents the first Ole Miss New Media Data Day on Thursday (Nov. 5) in the Overby Center auditorium.
Data Day will bring in representatives of two of the world’s most recognized social networking entities, Facebook and LinkedIn, to discuss the importance of data and how it is used to build and retain customer relationships.
Guest speakers will be Sean Callahan, senior manager of content marketing at LinkedIn, and Eric Schnabel, North America director of Facebook Creative Shop. Callahan and Schnabel will share their expertise and provide insights into trends and opportunities within the industry, and what these mean for those in the marketing and communications professions.
The speakers will conduct identical 9:30 a.m. and 1 p.m. sessions, with an optional workshop at 11 a.m. The free event will benefit both professionals and students and is open to the public.
The workshop is offered by the UM Office of Institutional Research, Effectiveness and Planning to give journalists and others valuable insight into Ole Miss campus data.
Scott Fiene, director of the undergraduate integrated marketing communications program at UM, said students who know the importance of data and how to use it will have a big advantage in finding jobs after graduation. Data Day will examine some of the careers related to data and ways data can benefit businesses.
“Good communications involves creativity, but it also requires an understanding of targeting, segmenting and using data to make decisions” Fiene said. “Most companies use data, but we thought since so many entry-level jobs today are in the social media arena that it would be good to bring in experts from a couple of the largest social media brands to explain what they’re doing.”