When trying to find something that’ll boost your social media engagement, look no further than your favorite four-legged friend.
Last fall, we were trying to find a creative way to promote the premiere of “The Book of Manning” on ESPN and I looked to my dog Nelli for assistance.
We decided to put Nelli in a children’s Eli Manning jersey for a photo shoot. The photo was posted to Instagram, Facebook and Twitter and was a home run. So, next time you are looking for a creative way to promote something on your social media channels, open the back door and let that four-legged friend in for some assistance.