Miss Tupelo, Asya Branch, reacts to being crowned Miss Mississippi 2018 during the Miss Mississippi Pageant. Photo by Courtland Wells/The Vicksburg Post
OXFORD, Miss. – Last month, Asya Branch was just a young woman with dedication and a dream.
Branch, a rising junior at the University of Mississippi, competed in beauty revues during her teenage years, but wanted to try her luck in the Miss Mississippi scholarship pageant.
“I’m the only one in my family that participates in these competitions and my family was not really connected to the pageant world, so at first I didn’t know how to make that happen,” she said.
After winning her local pageant and competing on the Miss Mississippi stage for the first time in 2016, the Booneville native was hooked.
“I knew I wanted to return and continue to get better until I won, but I just never expected it to happen so soon,” she said.
On the night of June 23 in Vicksburg, Branch’s name was called and her dream became a reality. She is Miss Mississippi 2018.
“When the last three of us finalists were standing there, there was a calmness that came over me,” she said. “We were all there to win, and I knew it would be fine, no matter what the results.”
Branch said time seemed to stand still before that moment.
“It felt like an eternity before the winner’s name was called, but in reality when I watched it over again, it was only about three seconds,” Branch said.
The feeling of getting to represent her home state on the Miss America stage is indescribable, she said.
“It’s the best feeling I’ve ever had in my life,” Branch said. “I’m still trying to wrap my mind around how my dream is now a reality.”
Her new title also gives her a louder voice to discuss her platform “Finding Your Way: Empowering Children of Incarcerated Parents.”
Branch is one of those children. Her father has been in prison since she was 10.
“Being a child with an incarcerated parent takes a negative toll, with the stigmas that surround it,” she said. “There’s emotional distress, financial instability and so many questions about why a parent isn’t there.”
She wants to influence people’s lives by speaking at schools, churches, civic organizations and jails.
“It’s an underdiscussed topic and I hope to bring light to it by sharing my story so others can see that I’m doing something positive,” she said. “It’s perfectly fine to share and embrace the circumstances, because it’s part of who we are and it’s going to shape you. By talking about it, we can take down the gate of judgment.”
Instead of dwelling on the challenges her family has faced, Branch has turned it into her purpose, providing resources for children that she did not have when she was younger.
“There is no reason for these children to be any less successful than their peers,” she said.
Branch’s father remains one of her biggest supporters.
“He has told me to strive to be successful,” she said. “He sees a bright future for me and doesn’t want me to settle. He wants me to achieve my goals.”
Her continued relationship with her father has led to her creating a love letters program, which provides jails with stationery so prisoners can continue to communicate with their families, mending the relationship between parent and child.
Branch is majoring in integrated marketing communications at the Meek School of Journalism and New Media. She stays involved around campus as a member of the Student Activities Association.
“Asya is an incredible person, and an outstanding representative for not only the University of Mississippi, but the state of Mississippi,” said Bradley Baker, director of the Ole Miss Student Union.
Asya Branch (right), speaks at the Serving Children of Incarcerated Parents inaugural meeting. Photo by Thomas Graning/Ole Miss Digital Imaging Services
“Whether serving as a member of the Student Activities Association Homecoming committee or starting her own student organization, Empowering Children of Incarcerated Parents, Asya possesses all of the skills needed to succeed not only at the Miss America Pageant in September, but in life as well.”
Branch is a gifted speaker and presenter who lights up the screen when she is on camera, said Debora Wenger, associate professor of journalism and assistant dean for innovation and external partnerships at the journalism school.
“With all that, one of the things that impresses me most about Asya is her dedication to improving the lives of children who have parents in jail or in prison,” Wenger said. “She cares deeply about this issue because of her own personal experience and because she is the kind of person who sees possibilities rather than obstacles.”
On campus, Branch always rose to take on whatever obstacle was before her, so her winning the crown comes as no surprise, said Alysia Steele, assistant professor of multiple platform journalism.
“I know I pushed her in class, and she always met the challenge,” Steele said. “Asya has no problem speaking up for things she believes in, so I could always count on her to give her thoughts and opinions about work we were discussing in class.”
She added that through all Branch has accomplished, she remains humble and grounded.
“She has a warm personality that makes it hard to forget her,” Steele said. “I couldn’t be prouder, because I think she represents our university and state with integrity and grace. I can’t wait to see what she does next.”
Branch continues to stay informed on current events and lead a healthy lifestyle to prepare for the Miss America competition.
“I support this organization and all it stands for,” she said “It gives young women the confidence to be successful and thrive in life.”
She said the competition allows women to form bonds with other competitors while simultaneously learning to be more well-rounded individuals.
“There was so much I gained from competing that I didn’t even know was possible,” she said. “I feel like I can conquer the world.”
The Miss America pageant is set for Sept. 5-9 in Atlantic City, New Jersey. The final night of the competition will be televised at 8 p.m. on ABC.
Besides Branch, UM journalism alumna Christine Williamson recently was crowned Miss Tennessee and also will compete at Miss America.
“We’re going to just have to hope for an unprecedented tie for the title,” Wenger said. “Either way, you can bet the Meek School’s TVs will be tuned to the Miss America pageant on Sept. 9.”