Panel Offers Expertise on Thinking and Working Entrepreneurially

'LMR Live' airs show online, offers free seating Friday in Nutt Auditorium

Nancy Maria Balach (left), artistic director of the Living Music Resource and host of ‘LMR Live,’ talks on the set with Oxford musician Effie Burt. ‘LMR Live’ provides a variety of useful information, along with lively energy and a playful vibe. Photo by Thomas Graning/Ole Miss Digital Imaging Services

OXFORD, Miss. – How can performers and artists create opportunity by engaging with their communities? This is one of the questions “LMR Live” will take on during its 30th episode, set for 7:30 p.m. Friday (Jan. 17) in Nutt Auditorium.

“We used to think artists – and musicians, in particular – could only be performers or teachers,” said Nancy Maria Balach, artistic director of the Living Music Resource, a multifaceted program of the University of Mississippi that produces “LMR Live.”

“But more and more, musicians are putting together what we are calling mosaic careers, using entrepreneurial strategies to establish themselves, and to connect their work as an artist to their communities.”

Friday’s show will focus on the performer as entrepreneur.

“Our guests are experts in marketing, branding, engaging supporters and creating successful arts-based organizations,” Balach said. “Their insights will benefit not only musicians at the beginning of their careers, but also theater and visual artists, as well, and anyone interested in learning how to think more entrepreneurially.”

Anyone is welcome to join the studio audience Friday evening. Those who can’t make it to Nutt Auditorium can watch online; the show will be live-streamed via

Although it delivers some seriously useful information, “LMR Live” is known for its lively energy and playful vibe.

“It’s part of the ‘LMR Live’ tradition to have some fun,” said Ava Street, a senior music major from Petal and member of the “LMR Live” team. “We have late-night talk show-style games that are always related to music and the specific topic of the show. They are always an exciting part of the show, and they usually end in laughter.”

Guests appearing on Friday’s show are: Brady Bramlett, annual gifts officer for the UM Foundation and an alumnus of the Department of Music, discussing personal brand development; Melanie Addington, executive director of the Oxford Film Festival, speaking on engaging and cultivating supporters; and Rachel Malone West, publisher of Invitation Magazines and a UM adjunct instructor of integrated marketing communications, discussing marketing and media.

LMR provides Ole Miss students with unique, hands-on experiences outside of the classroom that prepare them for the music industry. LMR thrives on collaboration with unexpected partners and takes a 21st century approach to music education.

Living Music Institute, an aria-intensive professional development opportunity for singers at the beginning of their careers, also is produced by LMR and happens this weekend. The public is invited to hear participants in an aria competition Sunday (Jan. 19) morning.

The singers will compete for a cash prize and an invitation to return to Oxford in March to perform with the LOU Symphony Orchestra.