Veteran Sales Trainer to Teach Advertising Sales Course

Roger Dodson is a 38-year veteran of radio station and group management and joined Radio Advertising Bureau in a department expansion in early 1995. Dodson has conducted seminars and training programs for several thousand salespeople, managers and advertisers, and developed a number of new programs that have been added to the expanding RAB Training curriculum.

Dodson became well-known for his interest and expertise in sales training while working with the Stuart and Great Empire groups in the Midwest, and was president of a 10-station radio group operating in small and medium radio markets.

While president of Long-Pride Broadcasting, the Wichita stations owned in partnership with country singer Charley Pride, Jim Long and himself, Dodson was profiled in the Radio: In Search of Excellence publication sharing the secrets of America’s top radio managers.

Shortly before his association with RAB, Dodson was named Broadcaster of the Year by Radio Ink magazine, in recognition of his outstanding accomplishments. Dodson is the 2003 University of Nebraska Outstanding Alumnus for the College of Journalism. The Nebraska Broadcasters named Dodson to the Hall of Fame in 2003.

He is a graduate of the University of Nebraska, and he and his wife make their home in Lincoln. Their daughter owns and operates her own retail store, Paper Panache, and their son is in radio sales at KLBJ in Austin, Texas.