Allyson Best
The official source for University of Mississippi news
OXFORD, Miss. – A series of webinars to help fledgling and seasoned entrepreneurs across Mississippi improve their business profiles is hosted this fall by the University of Mississippi’s McLean Institute for Public Service and Community Engagement and The Entrepreneur Center of the Mississippi Development Authority. The webinars began Sept. 11 and continue Tuesday (Sept. 25),Read the story …
OXFORD, Miss. – Mississippi has always owned a piece of Margaret Pryor Barker’s heart, inspiring her to give back to a place and a university that have given her so much. The 1990 graduate of the University of Mississippi’s School of Business Administration has made a generous gift to establish an Ole Miss Women’s CouncilRead the story …
The notion of brands telling stories, presumably stories that customers will find sufficiently intriguing to motivate trial or cement loyalty, is both admirable and flawed. Admirable, in that at its best, storytelling is an irresistible marketing elixir. Flawed, in that many brands simply don’t have interesting stories to tell. Storytelling can illuminate the value proposition,Read the story …
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